Archive: 2016

COMMUNITY: FOOTBALL ELEVATES A SENSE OF BELONGING IN GREEN BAY

We’re well into football season here in Green Bay, Wisconsin, home of Elevate97. My team of innovators is hard at work every day just a mile or so from Lambeau Field—the iconic hub of Green Bay Packer legend and community. Lambeau Field is a destination, a must-see for football fans across the globe. It’s lauded by national media who come here simply to cover a game but realize there’s something astounding about Green Bay. What is the magic of it all? […]

SHARED EXPERIENCE & BUILDING COMMUNITY

At Elevate97, we create exceptional brand experiences. We wrap our arms around our client-partners established and often legendary brands, and we help them project their true essence further—through larger-than-life images, intriguing materials and the dimension of texture. We bring customers, guests and passers-by into their story across any number of spaces. Experiential design is a game changer for brands in connecting with people. As I reflect on the concept of community and this one planet we live on (see my […]

BUILDING COMMUNITY: WE’RE IN IT TOGETHER

I’ve been reflecting often lately on the concept of building community. I’m intrigued by it, really: The foundation community provides. The promise it offers. The idea that community is truly boundless. At Elevate97, we have always talked about this one planet we live on and why we need to care for it. I see, more clearly now than ever, that Planet Earth is, in its entirety, our shared community.   JUST THINK ABOUT SALT FOR A MINUTE. Yes, salt! My […]