Archive: February 2019

LOVE

Love is power. Our ability to love is power. In every story ever told, there is always an element of love. In every song ever written, there is an element of love. As I’m writing this, the words to a favorite Beatle’s song comes to mind… “There’s nothing you can do that can’t be done. Nothing you can sing that can’t be sung. Nothing you can say but you can learn how to play the game. It’s easy. Nothing you […]

Buoyancy

When Pantone announced that Living Coral 16-1546 was the Pantone Color of the Year for 2019, they described it as having the ability to “…to provide comfort and buoyancy in our continually shifting environment.” Buoyancy. It’s a word that bears a definition surrounded by somewhat differing synonyms such as vigor, cheerful, resilience, strength, balance, growth, optimistic…a lifting effect. (Sounds a bit like elevation to me.) I love that a brand like Pantone calls us to attention and casts a spell […]