Archive: February 4, 2019

Buoyancy

When Pantone announced that Living Coral 16-1546 was the Pantone Color of the Year for 2019, they described it as having the ability to “…to provide comfort and buoyancy in our continually shifting environment.” Buoyancy. It’s a word that bears a definition surrounded by somewhat differing synonyms such as vigor, cheerful, resilience, strength, balance, growth, optimistic…a lifting effect. (Sounds a bit like elevation to me.) I love that a brand like Pantone calls us to attention and casts a spell […]