When Pantone announced that Living Coral 16-1546 was the Pantone Color of the Year for 2019, they described it as having the ability to “…to provide comfort and buoyancy in our continually shifting environment.”
It’s a word that bears a definition surrounded by somewhat differing synonyms such as vigor, cheerful, resilience, strength, balance, growth, optimistic…a lifting effect. (Sounds a bit like elevation to me.)
I love that a brand like Pantone calls us to attention and casts a spell of color over our year. They point out any number of shared societal and environmental influences that have affected all of us and then offer up a sort of guide for inspiration for the New Year.
It’s brilliant, actually. And very, VERY well branded. From coffee mugs to notebooks to lip sticks and flash drives…tons of fun swag that serve as a very colorful reminder of purpose and intention.
But back to buoyancy…I can’t get enough of this word right now. It’s so powerful.
All of those adjectives that serve as describers for it feel a little like antonyms, like words on opposite ends of our perspectives. We don’t always reconcile a word like “cheerful” with a word like “resilience” or a word like “vigor” with a word like “comfort”. But in doing so we find that we are creating balance.
A balance so powerful that it gives us the ability to float, to become buoyant.
When we are buoyant, we are above the water line. Well above it. We are beyond mere survival…we’ve figured it out.
In explaining their choice in naming “Living Coral” the Color of the year, the directors at Pantone went on to say that, “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.”
Building connection, seeking the authentic and creating experiences is something my teams and I talk about daily. It’s what we seek to do in everything we do.
At the end of 2018, we announced our company’s acquisition of the advertising agency, Khrome. This was a strategic move to gain dimension of fully integrated services and end-to-end marketing solutions, but also one that felt very much organic and natural. The “Metalheads” at Khrome have long been trusted partners of ours on many previous projects. We share a very special and trusted relationship.
Buoyancy. That balance of warmth and vigor and comfort and resilience. The ability to float when we know we have what it takes to continue forward, when we know we are centered, focused on our purpose. It takes a sense of wholeness. A sense of team.
I am so excited to continue to share with you everything we do. Together. Our team just continues to get better and better. More and more dynamic.