GREEN BAY, WI, March 28, 2019 — Elevate97, a brand solutions company delivering full-service advertising, brand strategy, video, print, fulfillment, technology and design, today announced it has acquired Colortech Signs and Graphics, a privately held sign company in Green Bay, Wisconsin. According to Elevate97 CEO Kate Burgess, the move represents a unique opportunity to further strengthen the company’s position as a leader in single-source, end-to-end, strategic marketing services.
“With the acquisition of Colortech, Elevate97 has not only reinforced its commitment to drive marketing services with strategy, but we are giving regional and national brands concept-toconsumer capabilities and greater scalability for their marketing needs,” said Burgess. “We believe this move enhances our combined, holistic business growth opportunities particularly in the areas of wayfinding, experiential graphic design services, retail environments, and comprehensive consumer branding and marketing.”
Colortech was founded in 1954 and acquired ORDE Sign & Graphics in March of 2016. The company manufactures custom outdoor signage and lighting, including digital signs as well as custom graphic design, printing, screen printing, and installation. Colortech serves customers across a wide range of industries and specializes in petroleum conversion and installations.
“This acquisition by Elevate97 represents the next successful chapter in Colortech’s history,” said Colortech Co-owner Greg Klimek. “We envision an even bigger future for our organization with the many strategic resources Elevate97 brings to this new relationship.”
“In my 31 years with Colortech, I have never felt better about the future and what this acquisition offers our employees and customers,” said Colortech President Mike Klaus.
Throughout the initial integration with Elevate97, Colortech will continue manufacturing, fabricating, vehicle wrapping, channel lettering and other sign and graphics operations at its 1011 Ashwaubenon Street, Green Bay location.
The move by Elevate97 is the second acquisition in just over three months. In December 2018, the company acquired the full-service advertising agency KHROME to create fully integrated, concept-toconsumer marketing services.
“Elevate97’s commitment to showcasing world-renowned brands is stronger than ever,” said Burgess. “This acquisition further confirms that we lead in delivering innovative solutions across the entire spectrum of marketing.”
About Elevate97 Elevate97 was established in 1997 and is dedicated to showing off world-renowned brands. Anywhere. Anyhow. The Green Bay, Wisconsin, company provides a wide variety of services including print, fulfillment, technology, and design to get its clients’ brands to stores and homes. Elevate97 clients include brands such as Carhartt, Calvin Klein, Tommy Hilfiger, adidas, Pandora Jewelry, TaylorMade Golf, and the Green Bay Packers. For more information, visit www.Elevate97.com.
About Colortech Signs and Graphics Colortech Signs and Graphics is a well-established sign and graphics company with a history dating back to 1954. The company added to its growth with the acquisition of ORDE Signs & Graphics in March of 2016 and Sign Solutions in June of 2017. Colortech’s range of products and services includes interior and exterior signs, event displays, vehicle wraps, electronic message centers, ADA signage, window graphics, petroleum image conversions and in-house fabrications. For more information, visit www.Colortechwi.com.