A Green Bay company formally known as Fulfillnet, Inc. has changed its name in response to its growth and innovation.

Fulfillnet, Inc.—now named Elevate97 started out in a 10 by 10-foot garage. Today, the company occupies 190,000 square feet of innovation space in Green Bay, Wisconsin as it continues to add clients and service lines. This growth is happening as major retail brands choose the company to produce, distribute, promote and expand their marketing needs.

Recently, New Era, an international athletic and lifestyle company best known for being the official on-field cap provider for Major League Baseball and the National Football League, signed on as a client. New ERA joins other retail giants like kate spade, Nautica, Pandora Jewlery, TaylorMade-adidas Golf and the Green Bay Packers as Elevate97 clients. This means more jobs for Green Bay.

“Two years ago, we had less than 30 employees. At this moment, we have 65. Our revenues have grown over 450% in the last five years—250% this last year alone. We truly feel like this is just the beginning,” said Kate Burgess, CEO and owner.

In addition to job creation, the growth means their previous name no longer reflects the expanded services it offers. With roots in fulfillment, warehousing and direct mail, Elevate97 now also provides large-format printing, environmental graphics and technology solutions—primarily for the retail industry. “We produce marketing materials of all shapes and sizes. Think little boxes to large storefront environments,” said Burgess.

“Our focus going forward is elevating the company’s we serve. That means getting their well-established brands out to their customers. We want to be a partner in developing innovative solutions to getting their brands in stores and in homes around the world.”

The company’s new name, Elevate97, is a nod to its intent to showcase, or elevate, brands. The “97” is reference to the year the company was founded.

“It’s part of our story…starting in a garage in 1997. We’ve come a long way, and I can’t wait to see what’s next,” said Burgess.

“This name change reflects our growth and best illustrates who we are and what we do. We seek to elevate our partners—and by partners I mean clients and our internal team members,” said Kate Burgess, CEO and owner. “This step also positions us as we look toward continued growth.”

“The pillars of our company are to have fun, innovate, and take personal responsibility in all we do. As we grow, that personal responsibility includes our commitment to this community by providing jobs, serving our community through volunteerism, investing in local non-profits, and staying right here in Green Bay as we elevate local, national and international brands,” said Burgess.

Elevate97 was established in 1997 and is dedicated to showing off world-renown retail brands. The company provides a wide variety of services to get its clients’ brands to stores and homes including environmental and storefront graphics, print, direct mail, fulfillment and technology solutions.

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