You Can’t Spell
Johnsonville created a novel t-shirt for its staff to wear at summer grilling events. The shirts became an immediate hit with fans and spawned a promo idea: How could the company use the tees to sell more sausage by rewarding consumers for product purchases? By engaging Elevate97, that’s how. And the foolproof campaign management system we built and implemented.
We created all the components necessary to support consumer redemption—from developing redemption codes for use on manufacturer coupons, to creating a microsite where consumers entered their codes to claim their tees. We then procured, warehoused and shipped t-shirts out to consumers, and printed additional materials to accompany shipments.
Swag is in the Bag.
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